Almost impossible to pinpoint or frame within a specific creative discipline. For some he is even a bit too versatile, maybe a bit too much of everything. Why not just do copy, or direct, or paint? But that, to Snar, is boring. So, he chooses not to choose and to embrace creativity in all its wondrous possibilities. And in a world where AI is changing the digital landscape on a daily basis, a bit of wondrous creativity is just what brands need to successfully navigate into the future.

 

For over thirty years, he has turned ideas into campaigns, films, art and brand experiences that move people to change their perspective. Starting out doing digital copy he grew into storytelling, video creation, and concepting, providing him with the impressive creative reach he is currently known as well as renowned for.